WHAT YOU DON’T SEE ON THE LABEL [1]

Part 1: Made in Tunisia

Our base layer tops don’t have labels. That’s because labels get in the way of comfort. But just because we don’t want to provide a label, doesn’t mean we don’t want to provide info on where our products are made. Or from what material. And by whom. And anyway, there isn’t enough space on a label for all that. Which is why we prefer to lay it all out in detail for you here. In five parts. For those who want to get to know the nitty-gritty, the basics, the fundamentals. Or the base layer, of course.

PART 1: MADE IN TUNISIA
Our shirts and boxer shorts are made in Tunisia. While perhaps not the most obvious choice of production location, it is a deliberate one. Our Tunisian manufacturer is reliable, meticulous, and plays a pioneering role in the field of sustainability and corporate social responsibility.

WHAT THIS MEANS
Noshirt is made in an atelier that is fully certified in the field of socially responsible business and production practices (which we discuss in more detail in a separate blog post), and has been since 1995. Our partner continuously develops new innovations with the aim of becoming as environmentally friendly and carbon-neutral as possible. The company acquired 1100 hectares of land from former state-owned farms, on which it will plant 250,000 trees in the coming years. This will compensate 300 tonnes of Co2 per year.

NEXT STEPS
Our partner is fully committed to zero waste. This means no residual waste and no water waste (more than 85% of the water is currently being reused, with the ultimate aim of reusing 100%). The use of chemicals has also been drastically reduced. The innovative dyeing process (whereby droplets of paint are used instead of dye baths) reduces the amount of chemicals by 95% compared to conventional methods. Heat from the drying rooms is also reused, as are packaging materials and residual materials. The company is also committed to good employership by providing jobs with a fair wage to people in rural areas (e.g. planting trees on former state-owned farms). We guarantee that your undershirt is made responsibly and from the very best materials.

WHY IS THIS IMPORTANT?
At Noshirt, we want to do more than just make comfortable garments. We want our items to contribute to a better world. This may sound like a lofty ambition, but we aspire to treat people and the planet the way we want to be treated: with respect.

[2] CSR IN OUR DNA
[3] Noshirt = Nowaste
[4] From Oeko-Tex® to ISO: What do these Certification Marks say?
[5] Cut from the finest cloth

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